Magazine

A tired mother looking at her phone in a dark nursery

A late night letter to myself about the baby gap discount code

Dear Priya from last November. You're sitting in the dark. The baby is finally down after three false starts. Your phone screen is blinding you because you forgot to turn on night mode. You're staring at a cart containing fourteen...

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Tired mother testing a baby stroller inside a local retail shop

My brutally honest guide to your baby store near me search

I was thirty-seven weeks pregnant, sweating profusely through a thin maternity top in a strip mall off the Kennedy Expressway. I had just desperately typed a search for the closest local baby shop into my phone, completely convinced that walking...

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Marcus looking stressed at a laptop with baby gear scattered around the living room

The Data-Driven Dad’s Guide to Using an Online Kids Boutique

It was 2:14 PM on a Tuesday, and I was standing in aisle 14 of a massive big-box store under fluorescent lights that made my corneas throb. My wife, Sarah, was holding a pair of baby jeans the size of...

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Mom holding a coffee cup while looking at a baby boutique clothing display.

Dear Past Me: The Real Truth About That Local Baby Boutique

Dear Sarah from exactly six months ago. I'm writing this to you because I know exactly where you're standing right now. You're in the middle of the fluorescent-lit hellscape of a massive big-box store's baby section, and you're sweating profusely...

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Toddler throwing a massive tantrum in the middle of a bright toy aisle

Dear Past Sarah: The Local Kids Store Is A Complete Trap

It's Tuesday, 10:45 AM, and you're currently sweating through your favorite grey Madewell tee while standing in the middle of that aggressively aesthetic boutique downtown. Your four-year-old, Leo, is lying starfish-style on the polished concrete floor, screaming something that sounds...

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Confused dad pushing a stroller through a retail store aisle

I Survived the Buybuy Baby Relaunch (And My Wife's Registry List)

I was sitting in the driver's seat of my Honda Civic last Tuesday, blinking stupidly at a massive blue and white sign in a New Jersey strip mall, completely convinced I had slipped into an alternate timeline. My wife, Sarah,...

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A dad holding a messy baby while frantically checking his phone.

System Failure: Searching for Baby Clothes Near Me in Portland

The sound was suspiciously similar to a ketchup bottle emptying its final contents, but we were miles from a diner and my eleven-month-old daughter was entirely too pleased with herself. We were at Mt. Tabor park, I was trying to...

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A pile of discarded rigid infant sneakers next to a spilled cup of coffee on a rug.

The Truth About Baby Shoes: A Letter To My Clueless Past Self

Dear Sarah from exactly six months ago. You're currently standing in the clearance aisle at Nordstrom Rack at like, 2:15 PM on a Tuesday, wearing those black leggings with the dried yogurt stain on the left knee, aggressively holding a...

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Marcus holding an organic cotton onesie in a minimalist Swiss baby store.

Why Fribourg Baby Stores Completely Ruined American Shopping For Me

We're standing on the freezing cobblestones outside the train station in the Canton of Fribourg, the airline has lost all three of our checked bags, and my 11-month-old is wearing a spit-up stained pajama top that smells heavily of expired...

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