It was 3:14 AM on a Tuesday in mid-August, and the air conditioning in our apartment had completely surrendered. I was 37 weeks pregnant with Maya, wearing my husband Mark’s hopelessly stained college lacrosse t-shirt, and I was crying so hard into my pregnancy pillow that I thought I was going to throw up the sleeve of Saltine crackers I kept on my nightstand for emergencies.

The glowing screen of my phone was illuminating our dark bedroom with one of those Tinder-style swiping apps, but instead of dating profiles, it was just endless, mocking lists of baby names. And Mark, the man I married, the man who was supposed to be my partner in all things, had just swiped left on Hazel.

HAZEL.

I lost it. I mean, full-on, ugly-crying meltdown. I demanded to know what was wrong with Hazel. Was it not classic? Was it not sweet? Did it not sound like a girl who would read books under a tree and be nice to the weird kids at school? Mark just blinked at me in the dark and whispered, "A girl named Hazel threw up on my shoes on a field trip in the fourth grade and I just can't."

Oh god.

That was the moment I realized that choosing a baby name is actually a psychological torture device designed to unearth every single weird bias, forgotten middle school enemy, and deeply suppressed trauma you and your partner have ever experienced. You're not just picking a word. You're assigning a permanent identity to a tiny stranger who will one day have a mortgage and a LinkedIn profile.

Anyway, the point is, looking at baby names for girls was basically an exercise in trying not to pick something that sounded like a pharmaceutical drug or a 19th-century ghost.

Nobody cares about the popularity lists

So after the Hazel Incident, I went down this massive 3 AM rabbit hole reading about the sociology of naming. And apparently, there's been this huge cultural shift where our parents' generation just wanted us to blend in—which is why I was one of four Sarahs in my graduating class—but now, millennial parents are terrified of their kid being "ordinary." We all want our kids to stand out. We want a name that says "we're cultured but also earthy and maybe we own a cabin."

I spent weeks obsessing over the Social Security Administration's top 100 list, convinced that if I picked a name in the top ten, my child would be stripped of her individuality. I think I read somewhere that back in the 1950s, like, a third of all babies got a top ten name. John, Mary, whatever.

But my friend Jess (who has three kids and is infinitely wiser than me) literally laughed in my face over my iced coffee when I told her we were throwing out 'Charlotte' because it was too popular. She pointed out that the number one name today represents such a tiny, tiny fraction of actual babies born because there are just so many *more* names in circulation now. So even if you pick the number one name in the country, the odds of your kid being in a kindergarten class with five other kids with that name are statistically super low. You're overthinking it, just pick the name you like and move on before you end up naming your kid after a spice.

The absolute necessity of the hallway holler

Names look so incredibly beautiful and sophisticated when you write them out in a lovely cursive font in your little pregnancy journal, but they've to actually function in the real world where toddlers run toward busy streets and you've to scream at them to stop.

Mark and I instituted what we called the Hallway Holler Test. Which is exactly what it sounds like. We would stand at opposite ends of our narrow apartment hallway and just yell the first and last name combinations at each other to see how they felt in the mouth. It's wild how a name that sounds poetic in your head suddenly sounds like a peanut butter sandwich when you try to yell it fast.

And you absolutely have to check the initials. My cousin almost named her son Paul Ian Geller before her husband literally tackled her hand away from the birth certificate form because he realized the kid would be P.I.G. for the rest of his life. And don't even get me started on corporate email addresses. If you name your sweet baby boy Cameron Rapp, the IT department at his future job is going to assign him "CRapp@company.com" and he will never forgive you.

Just say it out loud. Yell it. Whisper it. Pretend you're a tired barista at Starbucks shouting it over the sound of an espresso machine. If it survives all that, it's a contender.

Keep your mouth completely shut until the ink is dry

If there's one thing I wish I could scream from the rooftops to every pregnant person on the planet, it's this: don't tell your family your baby name ideas before the baby is actually physically out of your body.

Keep your mouth completely shut until the ink is dry — The 3 AM Meltdown That Finally Taught Me How to Name a Human

Names are so subjective. They're like art. And people, especially mothers-in-law, have zero filter when there's no actual human infant attached to the name yet. When I was pregnant with Leo, my oldest, we foolishly mentioned at a family barbecue that we were leaning toward "Arthur." Mark's aunt immediately scrunched up her nose, made a face like she'd just smelled sour milk, and said, "Arthur? Really? Sounds like a dusty old man who complains about his arthritis."

It completely ruined the name for me. I couldn't un-hear it.

But here's the magic secret I learned the second time around with Maya: once the baby is born, and you send that photo of their squishy little red face wrapped in a hospital blanket with the caption "Welcome to the world, [Name]," nobody says a damn thing. It's like a psychological shield. The baby *is* the name now. The "Baby Buffer" is real, and people will immediately adjust and tell you it's the most beautiful name they've ever heard because the alternative is insulting a literal newborn.

Making the name feel real when you're deeply exhausted

When Maya finally arrived, and we officially signed the paperwork, I had this overwhelming urge to see her name on absolutely everything. You spend nine months living in a state of 'what if', and then suddenly this little person is here and they've a title and it's just... permanent.

That's when I went down a shopping rabbit hole and discovered the entire world of baby name blankets. I ended up getting a gorgeous, custom baby name blanket, and I'm not exaggerating when I say I cried when I opened the package. (To be fair, I was three weeks postpartum and crying because we were out of oat milk, but still). There's just something incredibly validating about seeing the name you agonized over, the name that caused a fight at 3 AM over Hazel, beautifully woven into fabric. It makes the identity real.

Honestly, baby name blankets are the only customized thing I seriously suggest buying. Don't buy the personalized wall decals that will peel the paint off in two years, and definitely don't buy the customized onesies they'll poop through and outgrow in ten days. A high-quality baby name blanket becomes this beautiful, tactile heirloom. I still drape Maya's over her rocking chair, and Leo uses his as a superhero cape, which I guess is an acceptable second life for an heirloom.

Stuff that honestly survives the newborn trenches

Speaking of things that seriously last, we need to talk about teething, because no matter what beautiful, poetic name you give your child, they'll eventually turn into a drooling, feral little gremlin who just wants to chew on your collarbone.

Stuff that honestly survives the newborn trenches — The 3 AM Meltdown That Finally Taught Me How to Name a Human

When Leo was about six months old, we took a horrific flight to Denver, and his gums decided that was the exact moment to start swelling. He was inconsolable. I was sweating through my shirt. We had this Panda Teether Silicone Baby Bamboo Chew Toy from Kianao shoved in the bottom of my diaper bag, and I whipped it out like a weapon.

I swear to you, it was magic. The silicone is food-grade and super grippy, and it has these little textured parts that he just instantly clamped down on. It’s light enough that his uncoordinated baby hands could honestly hold it without dropping it every five seconds (which is the real nightmare of most teething toys). Plus, you can throw it in the dishwasher, which is my baseline requirement for literally anything that enters my house now. It’s honestly my favorite thing we own.

On the flip side of the baby gear spectrum, we had the Organic Cotton Baby Bodysuit. Look, it’s a really nice bodysuit. It’s incredibly soft, it stretches nicely around their giant baby heads without getting permanently stretched out, and the organic cotton is genuinely great if your kid gets those weird mystery red patches like Maya did. But honestly, it's a plain bodysuit. It catches the spit-up, it survives the wash, it does its job. It's solid, but it's not going to save your life on an airplane like the panda teether will.

Oh, and if you want to buy yourself exactly 14 minutes to drink a hot coffee while your beautifully-named infant stares at something other than you, get the Wooden Baby Gym. We had the rainbow one with the little animal toys. Apparently, the varying heights and textures help with their depth perception and spatial awareness, but I just liked that it was made of actual wood instead of screaming neon plastic that played aggressive electronic carnival music. Maya would lay under it and bat at the elephant for ages while I just sat on the couch and remembered what it felt like to not be holding a human.

Matching sibling names are just a social media performance

Don't even get me started on "sib-sets" and the pressure to make sure your kids' names sound like a curated boutique law firm; just name the second kid something you seriously like and move on with your life.

If you're currently in the thick of the baby name panic, just take a breath. Turn off the app. Ignore your mother-in-law. You're going to pick something, and for the first week it might feel a little weird to call this screaming potato by a human name, but then one day you'll look at them, and they'll just *be* that name. And you'll never be able to imagine them as a Hazel anyway.

If you're looking for things to put that perfectly chosen name on (or just ways to survive the teething months), check out Kianao's organic baby essentials. Your future tired self will thank you.

The messy, honest FAQs about naming a baby

What if my partner and I literally can't agree on a single baby name?

Oh god, I feel this in my soul. If you're stuck in a total standoff, you've to change the rules of engagement. Stop vetoing each other's favorites and start fresh. We literally had to institute a rule where we both brought three brand-new names to dinner on Friday nights, and we weren't allowed to say "no" immediately. We had to sit with them for 24 hours. And if that fails, honestly, whoever is physically pushing the baby out or undergoing the major abdominal surgery should probably get 51% of the voting power. Just saying.

Should I care if the name is climbing the popularity charts?

No. Literally, ignore the lists. I wasted so much energy crying over the fact that Maya was jumping up the charts. You know how many Mayas are in her preschool class of forty kids? One. Just her. "Popular" today just means well-liked, it doesn't mean your kid is going to be one of seven in a room. If you love a name, use it. Don't sacrifice a name that gives you butterflies just to prove you're unique.

Are middle names seriously important or can I just use a filler?

Middle names are the absolute best dumping ground for family guilt and wild compromises. Want to honor your grandfather but his name was Bartholomew and you hate it? Stick it in the middle. Want to use a super trendy bohemian name but you're scared it won't age well? Stick it in the middle. Most kids don't even know their middle names until they're like, five. It's the lowest stakes part of the birth certificate.

When is it safe to buy customized stuff with the baby's name on it?

Wait until the baby is born. I know the temptation to order a custom baby name blanket for the hospital announcement is incredibly strong, but babies do this wild thing where they come out, you look at their face, and you suddenly realize they don't look like an 'Oliver' at all, they look like a 'Henry.' Wait until the birth certificate is signed, then place the order from your hospital bed while they're sleeping.

How do you test if a name is genuinely going to work?

Use the Starbucks test. Go to a coffee shop, give the barista the baby name you're considering, and see how you feel when they yell it across a crowded room. Does it sound like a real person? Do you cringe when other people hear it? Also, write out the first, middle, and last initials on a piece of paper in giant letters. If it spells anything bodily, embarrassing, or weird, you've to pivot.