There I was, scraping what I can only assume was fossilised Weetabix off the kitchen skirting board, while my twin daughters, Maya and Zoe, were busy conducting a very loud, off-beat symphony with two wooden spoons and a saucepan. They were wearing these adorable, chunky little knitted boots my mother had sent down from Yorkshire. Naturally, because I'm a millennial father who still occasionally craves the validation of strangers on the internet, I pulled out my phone. I filmed a quick ten-second clip of their chaotic little dance, opened Instagram, and started typing out the hashtags.
I went with the classics first. I typed out the standard twin dad tags, threw in a reference to our morning routine, and then, looking at their little feet, I decided to get creative. I remembered seeing teenagers using the phrase "baby boo" online, so I typed that. And then, feeling particularly inventive about their footwear, I confidently smashed out a brand new, highly specific hashtag that I thought I was inventing on the spot to describe my toddlers in their little boots. I hit publish, tossed the phone onto the worktop, and went back to scrubbing dried milk off the linoleum.
Exactly four minutes later, my phone vibrated so aggressively it nearly rattled off the counter. It was a text from my nineteen-year-old niece, Chloe. It was written in all caps, a typographical choice she usually reserves for when Harry Styles does something with his hair. It read: UNCLE TOM DELETE THAT HASHTAG RIGHT NOW OH MY GOD DO YOU EVEN KNOW WHAT THAT MEANS.
The morning I accidentally cancelled my own toddlers
I stood there with a damp sponge in one hand and my phone in the other, watching Maya try to feed a piece of lint to the cat. I quickly pulled down the post and then, with the creeping dread of an older man who has just realised he fundamentally misunderstands youth culture, I opened Urban Dictionary to search for the meaning of the phrase I'd just broadcast to the world.
Let me tell you, when you're a sleep-deprived parent trying to handle the digital age, the internet is not your friend. I assumed the term was just a cute variation of a pet name, or maybe some harmless reference to winter apparel. I was devastatingly wrong. It turns out that this specific combination of words has absolutely zero connection to pediatrics, adorable footwear, or child development.
I sat down heavily on one of the tiny plastic nursery chairs we keep in the kitchen (which immediately complained under my weight) and read the two primary definitions. According to the vast, lawless wasteland of slang databases, the first definition refers to a "deadbeat" man who intentionally impregnates multiple women as some sort of twisted, sociopathic competition, while entirely dodging his parental responsibilities and child support. I looked at Zoe, who was now wearing the saucepan on her head like a helmet, and then back at my phone. I had just tagged my two-year-old daughter as a prolific, deadbeat father.
But wait, it gets worse. I scrolled down to the second definition. In modern street slang, heavily popularised by certain corners of TikTok and YouTube Shorts, a "booter" is a moniker for a shooter or a gunman. Therefore, putting the word "baby" in front of it refers to a very young, juvenile member of a street gang involved in active gun violence.
I had essentially posted a whimsical, sun-dappled video of my toddlers eating organic carrot puffs and labelled them as either absentee fathers or armed fugitives.
What the algorithm actually thinks you're doing
The sheer absurdity of the situation kept me awake that night (well, that and Maya deciding 3am was the perfect time to demand a detailed explanation of where the moon goes during the day). I couldn't understand why a phrase so deeply inappropriate was autocomplete-suggesting on my phone in the first place.

As I tumbled down the rabbit hole of parenting forums and algorithmic quirks, I discovered I wasn't the only parent who had fallen into this linguistic trap. Apparently, there was a completely wholesome social media dance trend going around recently, but because the algorithms on these platforms are about as discerning as a toddler in a sweet shop, they began grouping similar-sounding keywords together. Innocent parents searching for cute nicknames were suddenly swept up in a tidal wave of deeply inappropriate street slang, creating a bizarre crossover episode between family vlogging and gangland documentaries.
I did read that some people were using it interchangeably during a dance challenge, but frankly, I haven't got the knee cartilage to care about TikTok choreography, so I completely ignored that part.
Why the NHS probably hates our smartphones
This whole debacle really forced me to confront how deeply intertwined our parenting has become with the digital world. A few weeks prior, our NHS health visitor—a brilliantly stern woman who always looks at me like I'm a slightly disappointing science experiment—came round for the girls' two-year check.
While she was weighing them, she vaguely gestured at my phone resting on the sofa and muttered something about dopamine loops and the developing brain. I'll admit I barely understood the neuroscience she was quoting (mostly because I was simultaneously trying to prevent Zoe from eating a rogue piece of cat food off the rug), but the gist of it was terrifying. She mentioned that early exposure to algorithm-driven platforms and the rapid-fire slang of the internet physically alters a child's neural pathways, leaving them chronically overstimulated and completely unable to process the slow, boring reality of the actual physical world.
It made me realise that protecting my kids wasn't just about deleting an accidental gang-related hashtag; it was about fundamentally changing the environment they were growing up in. I didn't want their earliest memories to be filtered through a screen, and I certainly didn't want their digital footprint established before they could even properly pronounce their own names.
Going offline before we all lose our minds
The very next morning, I decided we were officially doing a digital detox. I shoved my phone in the bread bin (where it tragically stayed for two days because I forgot where I put it) and committed to purely analog play. If you've ever tried to suddenly remove screens and digital noise from a modern toddler's life, you'll know the withdrawal is real. They wander around the living room looking like tiny, confused tourists who have lost their tour guide.

This is when I finally caved and bought some proper, old-school wooden toys, and honestly, it saved my sanity. My absolute favourite addition to our living room is the Wooden Baby Gym with the Animals Set. In a world entirely dominated by flashing plastic monstrosities that sing off-key songs about shapes, there's something profoundly calming about pure, unadulterated wood.
The first time I set it up, the twins just lay under it in stunned silence. It doesn't ping, it doesn't try to harvest their data, and it certainly doesn't know any street slang. It just sits there, being a beautifully carved elephant and a sweet little wooden bird. I watched them reach up and grasp the smooth wooden rings, completely mesmerised by the organic texture and the gentle clack of the wooden beads. It's built from sustainable hardwood, meaning it can actually withstand a two-year-old treating it like a jungle gym, and it looks so lovely in the lounge that I don't feel the need to hide it when adult guests come over.
If you're also trying to escape the terrifying world of algorithmic parenting, you might want to look at Kianao's wider collection of sustainable play gear, because taking a step back into the analog world is the best thing we've done for our family's collective blood pressure.
The reality of analog parenting
Of course, not every analog toy is a magical parenting cure-all. In my anti-screen frenzy, I also picked up the Gentle Baby Building Block Set. The website described them as having "macaron colours," which is really just a very expensive way of saying they're pastel. They're fine, I suppose. The girls mostly just use them to construct abstract towers before violently kicking them over and occasionally lobbing one at my head when I'm trying to drink my tea. The only real upside is that they're made of soft rubber, so when I inevitably step on one at 5am in the dark, it hurts marginally less than stepping on a standard, weaponised plastic brick.
What has genuinely been a lifesaver, though, is the Panda Teether. When the teething demons possessed Zoe last month, turning my usually sweet child into a rabid wolverine who wanted to gnaw on the edge of the glass coffee table, this little silicone panda was our only defense. It's food-grade, completely non-toxic, and crucially, you can chuck it in the fridge. Handing a furious toddler a cold, textured panda to chew on instead of my iPhone is perhaps the greatest parenting hack I've discovered this year.
The truth is, trying to keep up with the internet while keeping two tiny humans alive is a losing game. Instead of auditing your social media hashtags while panic-sweating over slang dictionaries and worrying about your child's digital footprint, just put the phone in a drawer, sit down on the carpet, and let them chew on a wooden bird until you both feel a bit more human again.
If you're ready to stop worrying about what the internet thinks of your parenting and just want some beautiful, quiet things for your kids to play with, check out the Kianao shop before you accidentally join a digital street gang.
Questions I still get asked about this whole mess
Since the incident, I've had several parent friends text me in a panic after making similar social media blunders. Here's what I usually tell them.
What does baby booter actually mean?
Despite sounding like an adorable term of endearment, it's really internet slang for either a deadbeat father who runs away from child support, or a very young person involved in gang violence and shootings. I know, it's completely unhinged. Don't use it on videos of your kids eating porridge, take it from me.
Why is this slang suddenly everywhere on social media?
Because the algorithms that run our lives are deeply flawed. There was a cute dance trend going around, and the TikTok algorithm somehow mashed up the innocent hashtags with the terrifying street slang. It's just a classic case of the internet taking something wholesome and immediately ruining it for everyone.
Should I delete old photos if I used the wrong hashtag?
I absolutely did, and I was sweating while I did it. Your kids' digital footprint is permanent, and having their baby photos linked to gang slang isn't exactly a great start in life. If you've used phrases you aren't 100% sure about, just go back and scrub the captions. It's better to be safe than accidentally viral for the worst possible reason.
How do I keep up with what's safe to say online?
You don't. It's physically impossible. By the time you learn what a word means, the teenagers have already moved on to something else to make us look foolish. Stick to the absolute basics like #baby and #toddler, or do what I do now—don't post them publicly at all and just send the photos directly to your mum.
Does taking kids offline seriously improve their behaviour?
In my very messy, non-scientific experience, yes. The first two days without iPad access are absolute torture (for them and for me), but once they realise the glowing rectangle isn't coming back, they honestly start playing with their wooden toys. They sleep better, they scream slightly less, and I don't have to worry about what TikTok is teaching them.





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