At 34 weeks pregnant, my wife and I entered a fugue state in a suburban retail park and bought a machine specifically designed to heat baby wipes to exactly 37 degrees Celsius. I remember standing at the till, handing over my debit card, completely convinced that if our upcoming twins experienced a cold wipe on their backsides, we would be failing them as parents. We also bought a motorised swinging chair that played aggressively cheerful marimba music, a faux-fur Moses basket that looked like it belonged to a Russian oligarch, and tiny denim jackets that would require a shoehorn to get onto a screaming infant.

My hallway looked like a cardboard recycling centre. I spent my evenings breaking down Amazon boxes and building a fortress of gear we didn't need, completely ignorant of the fact that newborn babies basically just want to lie on your chest and cry loudly into your ear canal until they fall asleep. We bought into the great consumer panic of modern parenthood, and it cost us a fortune.

Dad looking exhausted holding two babies surrounded by useless baby products

The great swindle of the modern nursery

It took exactly three days at home with the girls to realise we'd been entirely conned by the baby industry. That wipe warmer we were so proud of? It baked the bottom half of the wipes into brittle, brown sandpaper and turned the top half into a humid breeding ground for bacteria, which I'm fairly certain contributed to a nappy rash so spectacular it required a prescription cream.

Then there was the sleeping situation. My well-meaning aunt sent us this massive, plush baby stuffed animal blanket that was half-teddy, half-fleece, and entirely terrifying. When Dr. Hastings, our utterly no-nonsense NHS health visitor, came round for the two-week check, she picked it up with two fingers like a soiled tissue. She told me to throw it in the bin immediately, explaining that babies need a rock-hard mattress and a sleeping bag, and literally anything else in the cot is a suffocation risk waiting to ruin your life. She also muttered something horrifying about "container baby syndrome" when she saw the two vibrating bouncy chairs we'd bought, pointing out that strapping them into plastic buckets all day gives them flat heads and ruins their hip development.

I put the bouncy chairs in the loft that afternoon. You quickly learn that keeping a baby alive mostly involves removing things from their environment rather than adding them.

Things that actually kept my girls alive (and me sane)

I'd love to tell you I became a minimalist monk, but you do actually need some things to absorb the fluids and keep the screaming to a manageable roar. I just stopped buying miniature adult clothing. Babies don't walk, ergo they don't need trainers, you absolute lunatic. Stop buying them Nike Air Force 1s.

Things that actually kept my girls alive (and me sane) — Surviving the Absolute Avalanche of Useless Newborn Baby Stuff

What you actually want is a massive stack of bodysuits that can withstand a 40-degree wash without disintegrating. I eventually threw out all the velvet rompers and scratchy linen dungarees we were gifted and basically lived out of the Organic Cotton Baby Bodysuit from Kianao. I'm unnaturally attached to these specific bodysuits because they survived the great rotavirus outbreak of last November. The cotton is soft enough that it didn't aggravate Baby A's eczema (she breaks out in a rash if a synthetic fibre so much as looks at her), and the neck stretches wide enough that you can pull it down over their shoulders when a nappy blowout inevitably breaches containment. If you pull a soiled bodysuit up over a baby's head, you'll end up wiping faeces out of their hair, a lesson I learned at 3am on a Tuesday.

For playtime, I ditched the flashing plastic monstrosities that gave me migraines and got the Wild Jungle Play Gym Set. It's wooden, it doesn't require AA batteries, and it bought me exactly four minutes of peace to drink a lukewarm coffee while the girls stared aggressively at the crocheted lion. Tummy time is just your baby face-planting into the rug and screaming at the floor, but having something nice to look at slightly delayed the inevitable meltdown.

Teething is a whole different circle of hell. We used the Panda Teether, which is honestly just fine. The silicone is decent and they chewed on it furiously when their front teeth were cutting through, but they also threw it under the sofa every ten minutes, so you'll spend half your day retrieving it from the dust bunnies. It works, but buy three, because you'll lose them in the boot of the car.

Shop the only organic baby clothes you'll genuinely use before they grow out of them at Kianao.

The dark art of secondhand trading

Because they outgrow everything in about four seconds, you'll eventually find yourself scrolling through your phone at 2am, desperately hunting for cheap baby stuff clearance sales because you refuse to pay forty quid for a sleeping bag they'll inevitably vomit on.

The dark art of secondhand trading — Surviving the Absolute Avalanche of Useless Newborn Baby Stuff

I quickly became a scavenger. I realised that taking a punt on open box baby stuff from online retailers was usually brilliant—I got a high-end video monitor for half price just because someone had ripped the cardboard packaging. It arrived in perfect condition, though the instruction manual was in Swedish, which frankly didn't matter because it only had three buttons.

But buying secondhand has very strict rules. Our paediatrician told us to never, ever buy a secondhand car seat because you can't tell if it's been structurally compromised in a crash, and apparently, the plastic seriously expires after a few years. Who knew plastic expired? I also learned to avoid vintage cots, mostly because the old drop-side ones are basically illegal death traps now, and I wasn't keen on buying a used breast pump unless I wanted a fascinating mould experiment growing in the tubes.

Trying to claw the money back

About six months in, your living room will shrink to the size of a postage stamp because it's filled with jumperoos and plastic activity tables your kid hasn't touched in weeks. This is the moment you stare at the mountain of plastic and Google where to sell baby stuff, convinced you're going to recoup your losses.

Let me save you some time. Facebook Marketplace is a lawless wasteland. I once spent three days messaging a woman named Brenda about a £10 bottle steriliser, only for her to ask if I could deliver it to a town forty miles away. The psychological toll of selling things one by one eventually breaks you, which leads to frantically searching where can i sell baby stuff for cash in bulk because nursery fees are looming and they cost the same as a small mortgage in London.

I ended up hauling bin bags full of outgrown sleepsuits to a local consignment shop. They gave me about £14 for forty items, which felt like a massive insult until I realised the stuff was finally out of my house and I didn't have to talk to Brenda anymore. I took the £14, bought a pint of mildly disappointing lager at the pub on the corner, and enjoyed thirty minutes of silence.

Parenthood is mostly just moving plastic objects from one room to another while trying to keep a small human from eating carpet fluff. Don't buy the wipe warmer. Stick to the basics, trust your gut, and accept that your house will never look like a magazine spread again.

Ready to stop buying plastic rubbish? Browse Kianao's collection of wooden toys and organic cotton gear that seriously survives the washing machine.

Questions I frantically Googled at 3am

When do babies honestly need shoes?
When they walk outside on gravel. That's it. Putting tiny leather brogues on a two-month-old who can't even hold their own head up is an exercise in futility. They will just kick them off into a puddle anyway.

Is a wipe warmer really that bad?
Yes. It dries out the wipes, breeds weird bacteria, and makes your baby completely intolerant to room-temperature wipes, which means you'll have a screaming meltdown on your hands every time you've to change them in a public toilet. Cold wipes build character.

Can I use a secondhand pram?
Absolutely, and you should, because new ones cost as much as a used Honda Civic. Just make sure the brakes work, check for frame damage, and be prepared to spend an afternoon power-washing crushed up rice cakes and mystery stains out of the fabric.

How many clothes do I really need for a newborn?
Enough to survive a 24-hour stomach bug without doing laundry. For us, that meant about ten bodysuits and seven zip-up sleepsuits. Don't buy anything with fiddly buttons unless you enjoy weeping while trying to align poppers in the dark.

Are those fluffy cot bumpers safe?
No. The NHS guidelines are incredibly strict about this. Cot bumpers, pillows, and massive plush toys just restrict airflow and pose a massive suffocation risk. Your baby's cot should look like a depressing prison cell: a firm mattress, a fitted sheet, and a baby in a sleep sack. Nothing else.